Video Is Ready… Now What?
Finally I’ve got my video completed. Now, what do I do next??
There are probably a few questions that will arise, like, “How can I find a video host? How can I make people aware of my new video? What would happen if I tracked the results?”
We will help you to find out the answers you need and will assist you in becoming aware of a few basics about explainer video hosting, marketing and analytics.
1. Video Hosting
There are plenty of options to choose which kind of hosting would suit your online video, but before going further you need to decide on your goals.
If you’re a B2B company and going to optimize for on-site SEO, we would probably recommend that you choose a professional hosting service like Brightcove, Wistia or Vimeo Pro.
If you’re a B2C company and need some better publicity and brand awareness then hosting your video on an online network like YouTube would be the best option.
Also, you can use multiple video hosts for your video.
2. Video Marketing
The last thing you want is for your video to not been seen by viewers.
While planning your video marketing strategy, just make sure to do a few things i.e. to place your video on your website’s homepage or on the most prominent page of your website, give a link to your video in your monthly newsletter, and don’t forget to add a link to your email signature. Also, another popular way is to send out the link to your social media followers. Your goal is to attract as many views on your video as you can.
3. Video Analytics
Video analytics enable you to check the performance of your video. You will come to know how many people watch your video and for how long they stay. Even more, you can find out at what point they get bored and cut it off.
So, start advertising your video on social media networks and watch the results. I am damn sure they will be beyond your expectations.